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Strategy

You wouldn’t dive into a complicated project without first doing a little research and creating a plan of attack, would you? Unless you are some sort of savant (or maybe just misguided), the answer is probably no. Well, neither would we. Before we charge ahead with your organization’s goals in mind, we do our homework. We do our research. We take time to truly understand not only your organization, but its competitors in the industry. We believe we need to become well-versed in your company if we intend to deliver on the caliber of work we’ve come to expect from ourselves. After we do our research and diagnostic, it’s go time - we begin the implementation of a carefully planned strategy. When it comes to digital marketing, we are thought leaders, we are innovators, and we will do everything in our power to solve whatever problem you throw at us.

Branding

Branding is the public expression of your organization, its products, or its services. It communicates values and characteristics - it is WHO YOU ARE. Pretty heavy, right? Many organizations need help with branding, which is where we come in. We know how to get at the core of who you are, and how to communicate this to the world in a way which reaps desired results.

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messaging strategy

Is there a strategy behind what your organization puts out into the world, or is your communication off-the-cuff, haphazard, and willy nilly? Now, more than ever, it’s crucial to engage with your audience and to create real value for them as opposed to simply selling to them. Messaging needs to be compelling, consistent, and strategic. We can help you get there.

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product naming

“What’s in a name? [something, something, smells like roses...]” -Juliet Apologies, Ms. Capulet, but when it comes to marketing, the answer is: a lot. Product naming is a science as much as it is an art. We’ll dream up options that are relevant, memorable, understandable, and findable (lookin’ at you, search engines).

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research

Getting to know your business is one of our top priorities. When you join the TDR fam as a client, the first thing we’ll do is inspect your analytics, research your competitors, and interact with your target market. The more we know about your organization and your industry, the more successful we’ll be in helping you achieve your marketing objectives.

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software consulting

You may not be surprised to hear that an office full of computer nerds gives excellent technical advice. We know a thing or two about software. Whether your organization is looking to improve computer system efficiencies or configure large applications, we’re more than happy to share our expertise.

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strategy testing

Continual strategy evaluation and optimization is the name of the game when it comes to the ever-changing world of digital marketing. The best digital strategies are fluid and adaptable - able to be tweaked should testing indicate that a slight change in course is a step in the right direction. We will not only create strategy for your organization - we will continually test it.

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new product optimization research

What is the next big product trend in your industry? How could you tweak your existing product to make it more desirable to your consumers? Our team will help you uncover untapped opportunity in the market, as well as adjust your current product offering to match the preferences of your target audience.

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thought leadership

Not to toot our own horn, but we are experts in the field of digital marketing, which is why we’ve had the opportunity to work with high-caliber organizations. It’s not just our clients who see us as an authority within our industry, it’s our peers as well, which is how we’ve accumulated quite a few ADDY Awards over the years.

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media relations

Media relations focus on the relationship between your company and the media. It’s important that this relationship remain positive and transparent, as, in this case, the media is tasked with communicating your story to the public. We will help you maintain a positive relationship with the media or, if you choose, allow you to step away entirely as we take over media relations for your organization.

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crisis communication

Sh** is hitting the fan - your reputation is on the line. Who ya gonna call? Ghostbusters The Digital Ring. A public faux pas can do irreversible damage, and it’s all too easy to turn a bad situation into something even worse. We have experience when it comes to putting out fires (of the metaphorical persuasion) - and we will take the necessary steps to neutralize a situation.

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community relations

Our Madison community is important to us, and we expect that our clients’ communities are important to them as well. We not only seek to help your organization achieve visibility within its community - we also aim to help your organization have a positive impact on its community.

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trend analysis

What is the next big thing in marketing? How will your audience prefer to consume information in the next month, the next year? Which marketing channel will provide your company with the greatest ROI - and which channels are becoming less relevant? We not only evaluate historical data to predict the best course of action for your organization, but we also do our due diligence when it comes to keeping up with emerging marketing trends.

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market landscaping

Market landscaping involves conducting targeted research of a specific sector of the market in order to identify key players and opportunities. Market landscaping is just another way we’ll work to understand your organization and its place within the industry in order to create an effective strategy customized to you.

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opportunity mapping

You feel like you’ve tried everything...like you’ve exhausted all options - all opportunities - and you’re still not hitting your business goals. We’re willing to bet that we can sniff out untapped opportunities for expansion in your market. Sometimes all you need is a fresh, not to mention marketing-savvy, perspective.

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market segmentation

Does the phrase “market segmentation” trigger flashbacks to your college Marketing 101 course? The idea of segmentation is so pervasive because it truly is a building block of any successful marketing strategy. It involves dividing your target audience into groups based on demographics and behavior in order to curate a highly customized marketing experience.

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customer acquisition

If only customer acquisition was as easy to achieve as it is to define. What it is: gaining new customers How to do it: through a savvy combination of inbound marketing strategies including but not limited to content marketing, email marketing, paid digital advertising, a strong social media presence, SEO… Bottom line: we’ll customize a marketing plan to meet your customer acquisition goals.

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customer retention

A marketing strategy that chases new customers to the exclusion of nurturing existing customers is ill-advised. Why? From a financial perspective, retaining customers costs significantly less than acquiring new ones; also, existing customers who are treated well are more likely to become brand advocates. The idea of customer retention is not new to us, and we’ll put together a comprehensive strategy designed to keep your customers coming back.

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process improvement

We’re pros at identifying and analyzing your current digital-related processes and offering recommendations for improvement and optimization. Whether it’s suggesting a more efficient way to conduct market research or proposing a new CRM solution, we’ll lend our marketing expertise to make processes on your end run more smoothly and effectively.

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business technology

Business technology is, as one might expect, the technology businesses use to streamline and/or optimize their processes. At TDR, we combine years of experience working with businesses of all types and sizes with expert technological know-how. As a result, we’re able to recommend cutting edge technology solutions that also meet your business needs.

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competitive strategy

What sets your company apart? How are you going to compete with the hundreds, if not thousands of organizations trying to achieve a similar objective? There’s only so much market share to go around. We’ll help you identify and/or create your competitive edge and design a strategy that sets you apart from the masses.

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gap analysis

Is your company not quite where you want it to be when it comes to your digital efforts? If there’s a gap, we’ll not only identify and breach it - we’ll put a plan into place to get your organization ahead of the game.

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