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Digital

Ah, digital. We’ve saved the best for last (and that’s not just because digital is in our name). We are passionate about all things digital marketing - it’s what gets us up in the morning, it’s our bread and butter. We’re here to tell you that the world is shifting toward everything digital and advise you to avoid the misconception that your online presence doesn’t matter. We understand that the process of overhauling your website can seem daunting and that SEO may sound like a bad dream. But, with TDR leading the charge, optimizing your digital presence will feel like a walk in the park.

search engine optimization

How to sum up our love for all things SEO-related? We take SEO so seriously that we have an entire team devoted to it. Search engine optimization is the process of improving a site’s ranking among search engine results. Factors impacting SEO include but are not limited to: site relevancy, content, UX, speed, linking, authority, metadata… (Now do you see why we dedicate so much manpower to it?)

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search engine marketing

Search engine marketing is aimed at increasing a site’s visibility within a search engine. The concept encompasses things like search engine optimization (SEO) and paid search (more on that later). Why is search engine marketing important, you ask? Well, you could have the raddest site in the world, but if nobody can find it, what’s the point? We’ll take a multi-pronged approach to getting your site in front of your target audience.

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email marketing

Email is one of the quickest and most cost-effective ways to get your message in front of your customers. However, when employed incorrectly, email can have a negative effect, coming across as “spammy." In a world of overflowing email inboxes, we’ll help you segment your email audience and develop messages personalized to them. After that, we’ll test, test, test to optimize emails for conversion.

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analytics and reporting

How do you know if your marketing investment is paying off? Do you know how to correctly measure marketing ROI? We hold ourselves to making data-driven decisions, continually analyzing the results of our marketing efforts. We deliver the results of our analytics in easy-to-read reports and are always on hand to answer any marketing-related questions.

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digital display advertising

Digital display ads are part of your everyday online life, whether you fully realize it or not. These are the ads that appear over the course of a web browsing session and are hyper-targeted to you. Is it mere coincidence that you are served ads for dog food after casually searching “puppies in my area”? Nope. Significant time, energy, and strategy go into developing successful display ads. Our digital advertising team will create a plan to serve compelling ads to your ideal audience at the optimal time.

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social media

Maintaining an active, strategic social media presence is one of the best ways to develop a meaningful connection with your current customer base, not to mention attract a new pool of prospective customers. With the constant updates to social platforms and best practices, it can be difficult to keep up - is your message being heard or are you yelling into the metaphorical abyss? Let us develop a results-oriented social plan for your organization so that you can focus on what you do best.

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pay per click

Pay per click refers to an ad model in which an advertiser (you/us) pays a publisher (Google) when an ad is clicked by a user. It involves bidding on keywords to ensure your ad appears in the sponsored results at the top of a search engine results page. PPC delivers fast results to a highly targeted audience; lucky for you, we have on staff a team of paid advertising wizards who know a thing or two about pay per click.

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ad creation

Confucius once said, “Compelling design (or copy or promotion) alone does not a successful ad make.” What makes a great ad? Sure, the design needs to be on point, the copy needs to be thought-provoking/witty/emotional, and the promotion needs to be compelling. But on top of that, there needs to be a comprehensive strategy behind the deployment of an ad. Our design, copy, and strategy teams work in tandem to create an ad that will drive customers to conversion.

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video marketing

You heard it here, folks - video is the future of digital marketing. If you aren’t utilizing video in your digital ads, on your social feed, or on your website, you’re not reaping the benefits that video so generously sows. Video engages audiences to a degree that static imagery cannot. Fortunately, our team is equipped with video editing capabilities (not to mention a fleet of drones). Have video-related needs beyond our capabilities? We’ll happily bring in one of our trusted, professional videography partners.

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google analytics

Whenever we build a new website for a client, we add Google Analytics: a web analytics service that tracks and reports on traffic to the site. Google Analytics gives us both high level and granular detail regarding, for example, site visits, page views, bounce rate, audience, and the channels through which visitors arrived at the site. We reference Google Analytics to optimize site performance and utilize its reporting to relay key insights to our clients.

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OTT

OTT means over-the-top (and not in an “extra” sort of way). OTT refers to the delivery of film/TV via the internet (Netflix, anyone?) in contrast to film/TV delivery via more traditional routes (think cable or satellite). We’ve worked with large companies built around the OTT model and are equipped to lend our expertise and knowledge of digital integrations to help you achieve your OTT goals.

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conversion rate optimization

In marketing, conversion is the name of the game and the primary goal for many organizations. Conversion rate optimization is, by definition, the process of increasing the percentage of site visitors that take a desired action: making a purchase, signing up for a newsletter, or filling out a contact form. At TDR, we take a multi-pronged approach to optimize conversion, for example, utilizing A/B testing, setting up a clear sales funnel, and building trust with a target audience.

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marketing automation

What if we told you we could save you hours - days even - by setting up automated platforms and technologies that complete marketing tasks for you? When it comes to managing email, social media, and even your website, we can implement automated systems proven to increase productivity, streamline workflow, and provide a better experience for your customers.

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attribution

If you’ve ever sat in on a meeting of marketers discussing the results of a campaign, you’ve no doubt been privy to a conversation regarding attribution. Discussion of attribution - the process of identifying the value of specific “touchpoints” that ultimately resulted in conversion - can be enthusiastic, to say the least. At TDR, we demystify attribution, pinpointing the instances that led to a desired outcome, and, going a step further, determining how to improve upon these instances go forward.

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retargeting

Retargeting puts on display the marvels of modern marketing and is something we tend to geek out about. The process of retargeting involves serving personalized ads to users (or people who “look like” your users) after they have left your website. Retargeting is proven to generate sales, increase brand awareness, and reach more prospective customers.

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