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Advertising

Let us count the channels through which one can advertise: television, radio, newspapers, magazines, billboards, direct mailers, brochures, sponsorships… whew! And that’s far from a comprehensive list (we haven’t even touched digital yet). The point is - there are seemingly countless ways to promote your product or service, and advertising can quickly become a money pit. You might find yourself puzzling over which channels to use, or if your ads are truly generating new leads, or whether you’re tracking ROI correctly. Never fear - we’re here to share our advertising expertise (as well as our industry connects) and design an ad strategy customized to your budget and objectives. Whether you have some advertising experience or you’ve never been involved in promoting a single thing your entire life, we got your back.

television

Despite the popularity of the internet and the rise of digital advertising, television remains a dominant force in the majority of U.S. households. Television advertising can be a worthwhile endeavor for many organizations, but often comes at a fairly steep price. Let us guide you through this investment to ensure a worthwhile experience.

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print

While many traditional forms of print - newspapers, magazines, brochures - are going digital, print is not yet dead. Some ads shine in a printed format and, truth be told, a large segment of the population feels more comfortable interacting with a brand via printed materials. Our account managers will determine the best print outlet for your organization and our design and content teams will work in tandem to create an attention-grabbing ad experience.

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content integration

It’s important to present a consistent, cohesive brand experience across all advertising channels. Ensuring the integration of all advertising and promotional content means a more compelling, more seamless experience for the customer, not to mention more “bang for your buck” for you.

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promotions

Promotions are a great way to increase brand awareness, generate sales, and, when done correctly, encourage brand loyalty and build an enthusiastic customer base. Our team has experience in creating and implementing promotional strategies for clients big and small. We’ll draw on our experience to customize a promotional marketing plan that meets your organization’s objectives.

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cross-platform integration

Gone are the days when marketing teams could achieve relative success despite operating in silos; in the modern marketing world, organizations need to take a more holistic approach to marketing, ensuring cross-channel and cross-platform consistency to attract and maintain customers. Our team will help you create integrated, multi-platform campaigns across digital and traditional forms of advertising to ensure a cohesive brand experience for customers.

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radio

Here’s a fun fact: in 2016, 91% of Americans aged 12 and up listened to terrestrial radio (traditional AM/FM radio in non-radio speak). Surprising? Even more surprising is the fact that roughly 50% of millennials (65 million people) listen to traditional broadcast radio each week for an average of 11.5 hours. Radio might be on the decline, but for now, it’s still a viable option to reach and connect with consumers.

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trade show support

Congratulations! You’re taking your product on the road. Trade shows offer the perfect opportunity to showcase your product or service, meet with industry partners (and measure yourself against the competition), and gain insight into industry trends. Need a little assistance setting up or running your trade show display? We can help with that.

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magazine

Looking to reach a targeted, niche audience - perhaps one that might be partial to the physicality of a magazine? Despite the rise of digital, your organization might benefit from integrating magazine advertising into your marketing plan. Based on your organization’s needs, we’ll identify opportunities for magazine advertising, analyzing potential ROI to ensure a smart investment.

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newspaper

We’d be lying if we said newspaper advertising was the hot new thing in marketing. Granted, newspaper circulation has been on the decline for a number of years, but it might very well be a viable option for your organization. Depending on the publication, newspaper ads can reach a fairly targeted, niche market and are good for brand building. On top of that, newspapers often offer a range of advertising options that can fit a variety of budgets. We’ll help you decide if newspaper advertising is a viable route for you.

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billboards

Is billboard advertising effective? Many in the advertising industry would answer that question with a resounding YES. Billboards serve to increase brand awareness, capturing the attention of commuters during a rare, idle moment in their day. Billboards are typically a worthwhile investment, coming in at less than a penny per thousand view; however, you wouldn’t call them inexpensive, per se, and their design and implementation should be left up to professionals (that’s us).

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outdoor advertising

Ah, the great outdoors. What better place to begin the process of molding a meaningful relationship with your target audience? Outdoor advertising refers to any type of advertising that reaches the customer when they are - bingo! - outdoors. Billboard advertising, point of sale displays, ads on bus shelters, kiosks, telephone booths… you name it, we can help you do it. From designing the ads to coordinating their implementation, we’ll help you relay your message to the outdoor world.

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out-of-home

There’s nothing more refreshing than coming across a marketing term that says what it means, amirite? Out-of-home advertising refers to advertising that reaches a consumer when they are outside their home (coming across an ad while scrolling through Facebook on your patio doesn’t count). Out-of-home (OOH) marketing lends an element of drama - a certain “wow” factor - that cuts through the noise, capturing consumer attention and building brand awareness and engagement.

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strategic media plan

By now, you’ve probably come to the conclusion that there are seemingly countless ways to advertise your product or service. And you’re not wrong. Between radio, television, magazine, newspaper, billboard, etc., it can be challenging to choose the right channel (or combination of channels) to communicate your organization’s message. Implementing a smart, strategic plan is crucial to achieve effective advertising. We’ll treat your ad budget like it’s our own, identifying only the most worthwhile investments.

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customized media management

Look at you! You’re running ads in the local newspaper, in two different magazines, and on the radio. On top of that, you’re planning a billboard ad for next month. You’ve got a lot on your plate - who’s going to manage these ads, track their performance, test different variations, and evaluate your ROI? This happens to be something we’re quite good at. A successful ad campaign doesn’t stop as soon as the ads are launched; on the contrary, this is just the beginning.

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coupon promotions

Who doesn’t love a good deal? Studies show that the vast majority of customers - a whopping 92% - say they are ALWAYS on the hunt for a good deal. A successful couponing strategy entices potential customers, expanding your market and generating a steady flow of new sales leads. We’ve developed successful coupon strategies and promotions for a number of different clients.

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direct mailers

Are direct mailers worthwhile in an increasingly digital world? Yes, if done correctly and strategically. We’ll help you identify an ideal mailing list and craft an offer and a design sure to stop your target consumer in their tracks.

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